SenseDefend

Synthetic-media instruments, by article and effective date

Article 50(4), text: published text

The second subparagraph of Article 50(4) covers text: a deployer publishing AI-generated or manipulated text to inform the public on matters of public interest has to disclose that it was artificially generated or manipulated, unless the content went through human review and someone holds editorial responsibility for it. As of 2026-09-12.

The two conditions that have to hold together for the text carve-outA deployer publishing AI-generated or manipulated text to inform the public on matters of public interest has to disclose it, unless the content went through human review and somebody holds editorial responsibility for it. Both conditions are required; either one alone leaves the duty in place.Human reviewSomeone read itNecessaryNot sufficient aloneEditorial responsibilitySomeone owns itNecessaryNot sufficient aloneThe carve-out appliesMatters of public interest is the boundary nobody can draw in advance
Fig. 1 The carve-out describes a newsroom in structural terms. Reviewing without anybody being responsible does not reach it, and neither does the reverse.
Article 50(4), text on the four points this record keeps for every paragraph. Recorded 2026-09-12.
PointWhat the paragraph states
Who it bindsDeployers publishing to inform the public
ScopeText on matters of public interest
What it asks forDisclosure that the text was generated or manipulated
Carve-outHuman review plus editorial responsibility for the publication

Inclusion rule. One page per numbered paragraph of Article 50, with the same four points on each. A point the paragraph does not address is recorded as not addressed rather than filled from a recital or a summary. Order. Fixed point order, identical on every paragraph page.

1The carve-out describes a newsroom, and says so in structural terms

Two conditions have to hold together: a human review or editorial control process, and a natural or legal person holding editorial responsibility for the publication. Those are the two things a publication has and a content pipeline does not, and the paragraph is drawing that line rather than a line about how much of the draft a model wrote.

Read the other way, it means volume of machine assistance is not the test. A piece substantially drafted by a model and then edited by an accountable editor is in a different position from a lightly-touched feed that nobody is responsible for.

2Matters of public interest is the boundary nobody can draw in advance

The duty only reaches text published to inform the public on matters of public interest. Marketing copy, product descriptions and internal documents are outside it on any ordinary reading; the awkward cases sit between, and the text gives no list.

This record carries the wording and the two limbs of the carve-out and does not attempt to sort real publications into it. The useful thing a reader can take away is which two questions to ask, not an answer to them.

  • Article 50(4)
    Deployers must disclose AI-generated text published to inform the public on matters of public interestsecond subparagraphAI Act Explorer, Article 50 / recorded 2026-09-12
  • Article 50(4)
    The text duty falls away where the output had human review or editorial control and a person holds editorial responsibilitysecond subparagraphAI Act Explorer, Article 50 / recorded 2026-09-12

3Sources

Wording read from AI Act Explorer, Article 50 on 2026-09-12. The whole article in one place is on the Article 50 page; who each duty binds is on duties by role. Next to it: Article 50(4), Article 50(5).