SenseDefend

Synthetic-media instruments, by article and effective date

Terms the obligations are built on

Each page defines one term this record relies on. Where a word appears in official text and in product marketing with different scopes, the entry says which scope is being used. As of 2026-09-12.

Two words that mean less in a product than in a statuteLabel and moderation both appear in official text with defined scope and in product announcements with a looser one. A logo in a corner is described as a label; a filter is described as moderation. Neither description is wrong in marketing and neither is sufficient in a compliance conversation.In the textIn a product pageLabelA specified disclosure, attached in aspecified wayA logo, a corner mark, a captionModerationDuties attached to review and enforcementAny automated filterScopeNamed parties, named contentWhatever the feature coversConsequenceAn obligation with a dateA marketing claimSame words, different weight
Fig. 1 The record uses the statutory sense and says so, which is the only way the two usages can sit on the same page.

A label is the term with the widest gap between the two usages. In an instrument it is a specific disclosure attached to specific content in a specified way. In a product announcement it is often a logo in a corner, which may or may not satisfy anything.

Moderation is another. It is used for content review, for policy enforcement and for automated filtering, and the duties attached to each are different enough that a single word covering all three is a liability in a compliance conversation. The record names the duty it means each time it uses the word, and links to the paragraph that carries that duty.

1The terms

  • Content moderation — Vendors differ on whether a moderated generation is charged.
  • AIGC label — Two published instruments set dates for labelling generated media.
  • Machine-readable — In an instrument it means software can detect the content as generated.
  • Provenance — Provenance records where something came from.
  • Content credentials — A family of attached records carrying origin information, signed so that tampering is detectable and dropped whenever a container is rebuilt.
  • Watermark — The word covers a visible notice in the frame, an invisible signal in the content and, loosely, a record in the container.
  • Deepfake — In an instrument the word carries a definition and a duty.
  • Provider — A provider develops a system and places it on the market.
  • Deployer — A deployer uses a system on real material.
  • Disclosure — A disclosure tells an audience something.
  • Interoperable — A mark is interoperable when somebody other than its author can read it.
  • Robust — Robustness is not a property of a mark alone.
  • Detector — A detector reports a score about one scheme.
  • Synthetic media — The phrase covers anything generated or substantially altered by a model.
  • Open weights — When model weights are published, anybody can generate with them.
  • Test mode — A development flag set in an integration can change what output carries, and nothing on any account page will later reveal it was on.
  • Transcode — A transcode re-encodes content and builds a new container.
  • Default value — A default is what happens when nobody intervenes.

Definitions here follow the published text where one exists, and say so where the usage is the industry's rather than the legislature's.

Elsewhere in the record: EU, Duties, Generators, Statements, Pairs, Fields, Questions, Learn, Data. How an instrument is read is set out on the sourcing page.

2From the making side

Against the duty in “Terms”, SceneMixer's published pages describe what its pipeline produces:

A dish photo is cleaned into a product shot and the ad is built around it.

SceneMixer, An AI Ad for a Restaurant, a Café or a Dish — “Will the dish look like my dish?” (read 2026-10-13)

Every new video carries the SceneMixer AIGC badge in its bottom-right corner unless you turn it off.

SceneMixer, The AI Badge Switch (read 2026-10-13)