SenseDefend

Synthetic-media instruments, by article and effective date

The duties in Article 50 that are not marking

Paragraph 1 requires people to be told they are dealing with an AI system unless it is obvious in context. Paragraph 4 requires deployers to disclose a deep fake, and in its second subparagraph to disclose AI-generated text published to inform the public. Paragraph 3 covers emotion recognition and biometric categorisation. Paragraph 5 says when the telling has to happen. As of 2026-09-12.

Where each duty in this article bitesMarking touches the file, which is why it is the paragraph a generator's documentation mentions. Interaction touches the interface, deep fakes and published text touch what gets published, and emotion recognition touches a deployment. Only the first is something a video tool has reason to write about.Same articleInteractionPeople told they are dealing with an AI system, unless it isobvious in context.MarkingThe paragraph generators document, because it touches the file.Deep fakesDeployers disclose image, audio or video content that is a deepfake.Published textDeployers disclose AI-generated text published to inform thepublic.Emotion recognitionDeployers inform the people exposed to it.Different moments
Fig. 1 An understanding of this article built from product pages will be missing most of it.
The disclosure duties that sit in the same article as the marking requirement. Recorded 2026-09-12.
PointWhere it sitsWhat the record holds
Paragraph 1Interaction with an AI systemTold to the person, unless obvious in context
Paragraph 4, first subparagraphContent that is a deep fakeDeployers disclose
Paragraph 4, second subparagraphAI-generated text published to inform the publicDeployers disclose
Paragraph 3Emotion recognition and biometric categorisationDeployers inform the people exposed
Paragraph 5When the telling happensClearly and distinguishably, at the latest at first exposure

Inclusion rule. Recorded from the article text as published. Each paragraph is recorded against the party the text names, and nothing is merged across paragraphs. Order. In the order the paragraphs appear in the article.

1Marking is the duty a video tool has reason to mention

A generator's product pages talk about marking because marking is the part that touches the file. Interaction, deep fakes, emotion recognition, published text and the timing rule touch the interface, the deployment and the publication instead, so a vendor page has less reason to mention them and mostly does not.

That absence is a property of vendor pages rather than of the article, and a reader who builds an understanding of Article 50 from product documentation will be missing most of it.

2Unless it is obvious in context is doing a lot of work

The interaction duty carries a qualifier about what a reasonably well-informed person would notice. That is the kind of clause whose application depends entirely on facts, which is why this record quotes it and stops.

What the record can say is where the sentence sits and what it applies to. What it cannot say is whether any particular interface is obvious enough, and any site that told you would be giving advice in the costume of a reference.

3Different paragraphs bind different people

Some duties fall on providers and some on deployers. A production using a generator is frequently a deployer, which means the paragraphs a vendor page never mentions can be the ones that apply to the production itself.

The register keeps the named party in every row for that reason. Who a duty binds is part of the duty, and a table that dropped it would be shorter and would answer nothing.

  • Article 50(1)
    Providers must design systems so people are told they are dealing with an AI systemunless it is obvious in contextAI Act Explorer, Article 50 / recorded 2026-09-12
  • Article 50(4)
    Deployers must disclose image, audio or video content that is a deep fakefirst subparagraphAI Act Explorer, Article 50 / recorded 2026-09-12
  • Article 50(3)
    Deployers of emotion recognition or biometric categorisation must inform the people exposed to itAI Act Explorer, Article 50 / recorded 2026-09-12
  • Article 50(4)
    Deployers must disclose AI-generated text published to inform the public on matters of public interestsecond subparagraphAI Act Explorer, Article 50 / recorded 2026-09-12
  • Article 50(5)
    The information must be given clearly and distinguishably at the latest at the first interaction or exposureand must meet accessibility requirementsAI Act Explorer, Article 50 / recorded 2026-09-12

4Sources

Article wording from AI Act Explorer, Article 50; vendor statements from the pages listed on each generator entry. Both read 2026-09-12. Related: Who is bound, Still to be written, Inside the file.