Kling AI and Hailuo on which way the default runs
These two run in opposite directions. One applies something by default and sells its removal; the other applies nothing by default and offers its addition. Both are described in one line on the vendor's page. As of 2026-09-22.
| Point | Kling AI | MiniMax Hailuo |
|---|---|---|
| What output carries by default | A visible brand watermark | Nothing; the parameter defaults to false |
| What changes it | Paid membership | A parameter in the individual request |
| What the vendor calls it | A brand watermark | An AIGC label watermark |
Inclusion rule. Two entries whose published answers to one column pull in different directions. Cells hold each vendor's own wording from the page its entry names; pairs that agree on the column are not filed at all. Order. Fixed order, and the two columns are in the order the heading gives them.
1Opposite defaults make opposite mistakes cheap
With a mark applied by default, the likely error is a client deliverable carrying a vendor notice nobody wanted, and somebody notices by looking. With nothing applied by default, the likely error is a file that should have said something and does not.
The second error is discovered much later, by whoever is asked a question. That asymmetry is the practical content of this pair, and neither page frames its default as a decision about disclosure.
2The names tell you what each one is for
One vendor calls its mark a brand watermark, which makes it a signature. The other names its parameter after a labelling category, which points at a different jurisdiction's rules.
Neither name is the language of the article this record reads them against. A reader gets a marketing mark and a compliance feature built for somewhere else, and the register sets both beside the clause without claiming either meets it.
3Where the decision physically sits
A membership is chosen by whoever holds the budget and shows up on an invoice. A request parameter is chosen by whoever wrote the integration, often before anybody asked what files should carry.
For a production those are different conversations with different people. The record keeps the lever on its own row for both entries so the conversation can be had with the right one.
- Kling AI (kling.ai)Brand watermark removal is listed as a benefit of the paid membershipsan AI video generator
- MiniMax HailuoThe parameter is optional and defaults to falsethe state of an unmodified request
4Sources
Read from the membership plans at kling.ai and the video API reference at platform.minimax.io, consulted 2026-09-12 and 2026-09-22. Full entries: Kling AI and MiniMax Hailuo. The column itself is on What it asks for. Other pairs on file: Sora and Runway, Synthesia and HeyGen.