Who it binds: the row that names the party
Who it binds is the row naming the party a paragraph addresses. It sits first on every paragraph page because the article moves between the provider who builds a system and the deployer who publishes with it, and a duty read without its party lands on the wrong desk. As of 2026-09-12.
| Paragraph | The party the row names |
|---|---|
| Article 50(1) | Providers |
| Article 50(2) | Providers, including of general-purpose AI systems |
| Article 50(3) | Deployers |
| Article 50(4) | Deployers |
| Article 50(4), text | Deployers publishing to inform the public |
| Article 50(5) | Whoever owes a duty under paragraphs 1, 3 and 4 |
| Article 50(7) | Row absent: that paragraph addresses the AI Office, not industry |
Inclusion rule. Every paragraph page in this record, including the one where the row is absent. Cells hold the row as its page carries it, not a summary of the paragraph. Order. Clause order, as the article itself runs.
1The article changes party more than once before it ends
The opening paragraph addresses whoever builds a system meant to interact with people. The next addresses whoever builds a system that generates synthetic audio, image, video or text. The two after that turn to the party who takes such a system and uses it on real material. The wording moves without announcing that it has moved, and a reader working through the article in one pass tends to carry the party from the last paragraph into the next one.
Keeping the party on a row of its own is what stops that. The cell is filled from the paragraph's own opening words rather than from a reading of what the paragraph is about, so a production house that buys a generator can see in one column which duties were never addressed to it at all.
2One paragraph fills the row with a pointer rather than a party
The manner-and-timing paragraph introduces nobody new. It attaches to whoever already owes something under the paragraphs before it, which is why its cell reads as a cross-reference instead of a role. That is the honest entry: writing providers or deployers there would invent a scope the text does not have.
It also means the cell cannot be read on its own for that paragraph. Anyone checking whether the timing rule reaches them has to settle the earlier question first, which is why the record links the paragraph pages to one another instead of restating the earlier duties inside the later page.
3Where the row is absent, and why that is left visible
The codes-of-practice paragraph carries no version of this row. Its page records who it addresses instead, because the text speaks to the AI Office and the Commission and imposes nothing on anyone selling or using a generator. Filling a binds row there would put an obligation on an industry reader that the paragraph does not put there.
An absent row is a finding rather than an omission, and it is most of the reason this field has a page. Read down the column and the shape of the article shows itself: two paragraphs for the party that builds, three for the party that publishes, one that borrows its party from its neighbours, and one that is not talking to industry.
4What the row does not settle
Naming a party is not the same as deciding which party a given arrangement occupies. A studio can be the deployer of a purchased generator one week and the provider of its own hosted tool the next, and the cell says which duties attach to each of those positions, not which one a company is in.
Nothing here is advice on that question. The row holds the words a paragraph uses for the party it addresses, with the date the wording was read, and leaves the matching of a real arrangement to whoever is accountable for it.
- Article 50(1)Providers must design systems so people are told they are dealing with an AI systemunless it is obvious in context
- Article 50(2)Providers must mark synthetic audio, image, video and text in a machine-readable formatincluding general-purpose AI systems
- Article 50(3)Deployers of emotion recognition or biometric categorisation must inform the people exposed to it
- Article 50(4)Deployers must disclose image, audio or video content that is a deep fakefirst subparagraph
- Article 50(4)Deployers must disclose AI-generated text published to inform the public on matters of public interestsecond subparagraph
- Article 50(5)The information must be given clearly and distinguishably at the latest at the first interaction or exposureand must meet accessibility requirements
- Article 50(7)The Commission is to encourage codes of practice on detection, marking and labelling, and may adopt an implementing act if a code is inadequateprocedure in Article 98(2)
5Sources
Article wording from AI Act Explorer, Article 50. Read 2026-09-12. The cells themselves stay on the entries they were taken from; the other rows are listed on the fields page. Next to this one: What it asks for, Who controls it.