SenseDefend

Synthetic-media instruments, by article and effective date

Article 50(5): how the notice is given

Article 50(5) governs the manner of every disclosure in the article: the information has to be provided clearly and distinguishably at the latest at the time of the first interaction or exposure, and has to conform to the applicable accessibility requirements. As of 2026-09-12.

The two things paragraph 5 fixes about every other disclosure in the articleThis paragraph governs the manner of disclosure throughout the article. The information has to be provided clearly and distinguishably, at the latest at the time of the first interaction or exposure, and it has to conform to the applicable accessibility requirements. The timing limb turns several vague duties into checkable ones; the accessibility limb is the one summaries drop.When the information has to have reached the personFirst exposureBefore or atThe latestmoment adisclosure mayarriveToo lateAfterThe duty is notmet by a laternoticeAnd it has to meet the applicable accessibility requirements
Fig. 1 This is the paragraph that makes the rest testable. A disclosure that arrives later than first exposure has not been made.
Article 50(5) on the four points this record keeps for every paragraph. Recorded 2026-09-12.
PointWhat the paragraph states
Who it bindsWhoever owes a duty under paragraphs 1, 3 and 4
MannerClear and distinguishable
TimingAt the latest at the first interaction or exposure
Also requiredConformity with applicable accessibility requirements

Inclusion rule. One page per numbered paragraph of Article 50, with the same four points on each. A point the paragraph does not address is recorded as not addressed rather than filled from a recital or a summary. Order. Fixed point order, identical on every paragraph page.

1A timing rule turns several vague duties into checkable ones

Paragraphs 1, 3 and 4 say that something must be disclosed. This one says when, and the answer is at the latest at the moment of first interaction or exposure. A notice in a terms page, in a settings screen or at the end of a video is not obviously at that moment, and the paragraph is what makes that observable rather than a matter of taste.

It is also the paragraph that makes placement a design question rather than a legal one. Once the moment is fixed, where a mark goes on a deliverable is something a production can decide and document without anyone interpreting the regulation for them.

2The accessibility limb is the part most often dropped in summaries

The requirement to conform with applicable accessibility requirements is easy to skim past and hard to satisfy with a purely visual mark. A watermark burned into a frame conveys nothing to a listener, and a disclosure that only exists as audio conveys nothing to a viewer who cannot hear it.

None of the generators recorded here address that limb on their public pages, which is worth stating because so many of them describe a visible mark and nothing else.

  • Article 50(5)
    The information must be given clearly and distinguishably at the latest at the first interaction or exposureand must meet accessibility requirementsAI Act Explorer, Article 50 / recorded 2026-09-12

3Sources

Wording read from AI Act Explorer, Article 50 on 2026-09-12. The whole article in one place is on the Article 50 page; who each duty binds is on duties by role. Next to it: Article 50(4), text, Article 50(7).