Does any vendor say why the mark is there
Across sixteen entries, two say anything about purpose. One explains why a user might switch a notice off; one calls its mark a brand watermark. Everywhere else, motive is only inferable from what removal costs. As of 2026-09-12.
| Point | Where it sits | What the record holds |
|---|---|---|
| A stated reason to remove it | One entry | Avoiding two labels when a platform adds its own |
| A stated purpose for the mark | One entry | Called a brand watermark, which is a signature |
| No reason given | Most entries | A price, a condition, or a parameter, and nothing about why |
Inclusion rule. Entries whose pages state a purpose or a reason in words. A motive a reader could infer from pricing is not recorded as a stated reason. Order. Stated reasons first, then the entries that give none.
1An adjective can settle what pixels cannot
Whether a mark is a disclosure or a signature is unanswerable from the picture, because both look like something in a corner. It is answerable from what the vendor calls it, and one entry here calls it a brand watermark.
That word makes the mark a vendor's signature on work made with its tool. A signature has an obvious commercial reason to disappear on paid tiers, and a disclosure with the same behaviour would raise a question nobody has asked.
2The one stated reason for removal is about duplication
One entry explains that platforms sometimes add their own label and that two notices on one frame serve nobody. It is the only reason offered anywhere in this record for taking a mark off a file.
Whether a platform label discharges anything a publisher owes is not a question the page answers or this record settles. It does mean the switch is framed as a presentation decision rather than as an exit from a duty.
3Why the record keeps an empty reason row rather than a guess
On most entries a motive can be inferred from what removing the mark costs. An inference is not a statement, and a register that filled the column with inferences would be reporting its own reasoning as evidence.
Left empty, the column shows something real: that almost nobody in this market has written down why their output carries what it carries. That absence is a finding about the published record.
- SceneMixerControlled by an AIGC watermark switch in settings, which the guide says can be turned offuser control over the visible mark
- Kling AI (kling.ai)Brand watermark removal is listed as a benefit of the paid membershipsan AI video generator
- Synthesia (synthesia.io)The watermark appears on videos generated under certain conditions, such as being on the Basic plan or generating in API test modean avatar video platform
- Runway (runway.com)Watermark-free output is listed on the paid plansan AI video generator
4Sources
Article wording from AI Act Explorer, Article 50; vendor statements from the pages listed on each generator entry. Both read 2026-09-12. Related: A flag set in code, Scope you can use, What an upload leaves.