Kling AI on a watermark the page calls a brand mark
Most visible marks in this record are described without saying what they are for. This one carries a purpose in its name, and the purpose named is marketing rather than transparency. As of 2026-09-12.
| Point | What the record holds |
|---|---|
| Article 50(4), deployer disclosure | A visible brand watermark on output, removable on paid membership |
| Read from | A membership plan table, written to sell memberships |
| What it does not settle | Whether a viewer draws any conclusion from the pixels |
Inclusion rule. One cell of this generator's entry, quoted from the page the entry names. Coverage, commentary and third-hand summaries are not admitted, in either direction. Order. Fixed order: the cell, the page it came off, then the limit on reading it.
1A signature and a disclosure can look identical
A brand watermark is a vendor's mark on work made with its tool. A disclosure is a notice that content was generated. The pixels may be the same and a viewer may reach the same conclusion from either, and they are different things.
The difference shows in what is allowed to happen next. A signature has an obvious commercial reason to disappear on paid tiers, and it does here. A disclosure with the same behaviour would raise a question nobody has asked this vendor.
2Naming the purpose is more useful than leaving it blank
Three neighbouring entries describe a visible mark and give no reason for it at all. This page gives one in a single adjective, which lets a reader stop guessing about intent and start reading the cell for what it says.
It is also the honest reading of a membership page. The document exists to describe what each price includes, and the mark appears there as something the price removes rather than as a position on anything.
3What the entry leaves at three rows of silence
Nothing on the page addresses a machine-readable signal, a reason the mark exists beyond branding, or anything that survives an edit. Three of this entry's four rows therefore record that the point is not addressed.
That shape is common here and worth stating plainly: for most generators the only public evidence about marking is a line item on a plan page, and a line item is thin ground for any conclusion about a regulation.
- Kling AI (kling.ai)Brand watermark removal is listed as a benefit of the paid membershipsan AI video generator
- Article 50(4)Deployers must disclose image, audio or video content that is a deep fakefirst subparagraph
4Sources
Wording taken from the membership plans at kling.ai, consulted 2026-09-12. All four rows for this generator sit on Kling AI; the same column across every entry is read down on What it asks for. Filed beside it: Runway on an omission from a plan, Sora on a moving watermark.