Adobe Firefly, read against Article 50

Adobe Firefly reverses the usual shape of an entry here. Its product page states that outputs carry Content Credentials indicating AI was used, and says nothing at all about a mark a viewer would see or about switching anything off. As of 2026-09-12.

Inclusion rule. Points are the same four for every generator recorded here: the two Article 50 duties, who controls the mark, and whatever the vendor states about it. A point the vendor does not publish is recorded as not documented. Order. Fixed order, identical on every generator page.

1The same point, across every generator recorded

Inclusion rule. Generators whose own public pages say something about marking. A generator silent on this particular point keeps its row, marked hollow. Order. Alphabetical by generator name.

Inclusion rule. Generators whose own public pages say something about marking. A generator silent on this particular point keeps its row, marked hollow. Order. Alphabetical by generator name.

Inclusion rule. Generators whose own public pages say something about marking. A generator silent on this particular point keeps its row, marked hollow. Order. Alphabetical by generator name.

2A manifest, described in the language of trust rather than of plans

The sentence recorded from this page attaches a credential to the output and gives its purpose in the same breath: to indicate that AI was used in making the asset. No tier is named, no setting is named, and no price is attached to the presence or absence of the credential. Among the entries here that is an unusual way round.

For the provider duty the wording is useful because it describes a record travelling with the file rather than a picture drawn on top of it. What it does not describe is how much of the record survives an export through other software, and the page does not claim it does. This entry records the claim and stops where the claim stops.

3A signature is worth what its readers are worth

The second statement on the page is about membership rather than about a file: the vendor gives a figure for a coalition working on content transparency standards. Read against the marking paragraph that is not a detail. Interoperability is the one quality in that list a single company cannot engineer alone, and a membership count is the nearest thing to evidence about it that any vendor page in this record offers.

It remains evidence about an initiative and not about a delivered file. A count of members says nothing about how many video players, platforms or editors along a particular delivery route actually read the credential, which is the question a production would want answered. The record keeps the figure because it was published, and keeps it on this row rather than on the marking row for the same reason.

4Columns filed separately for this entry

Four words is all a row holds. Where a cell read off Adobe Firefly's Firefly product page needs the sentence behind it, the kind of document that sentence sits in and the limit on what it proves, it is filed on its own page below.

• Firefly on content credentials — The product page says outputs carry Content Credentials indicating AI was used in the creation process.
• Firefly on nothing in the frame — The product page describes credentials attached to outputs and nothing burnt into the picture.
• Firefly on a coalition of readers — The page says the vendor co-founded an authenticity initiative in 2019, described as a coalition of over 3,300 members.

5Sources

Read from the Firefly product page at adobe.com on 2026-09-12. The clause itself is recorded on the Article 50 page, and every generator on the same points is in the table.

• Adobe Firefly (adobe.com)
  Outputs include Content Credentials that indicate AI was used in the creation processa generative image and video toolAdobe, Firefly product page / recorded 2026-09-22
• Adobe Firefly
  The vendor co-founded the Content Authenticity Initiative in 2019, described as a coalition of over 3,300 membersthe ecosystem the credentials are read byAdobe, Firefly product page / recorded 2026-09-22
• Adobe Firefly
  No visible mark burnt into the frame is described on the product pagesilence recorded on the viewer-facing layerAdobe, Firefly product page / recorded 2026-09-22