SenseDefend

Synthetic-media instruments, by article and effective date

Kling AI, read against Article 50

Kling AI (kling.ai) lists brand watermark removal as a benefit of paid membership. The word the vendor uses is brand, which describes a marketing mark rather than a disclosure that content was generated. As of 2026-09-12.

Which columns the source fillsFilled where the page behind the row names something in that column, hollow where that page is silent. Silence is recorded rather than filled in.Which columns the source fillsWhat the vendor's pages stateWhat the vendor'spages stateArticle 50(2), machine-readable marki…Article 50(2), machine-readable markingArticle 50(2), machine-readable marking — What the vendor's pages state: Not documented on the vendor's pagesArticle 50(4), deployer disclosureArticle 50(4), deployer disclosure — What the vendor's pages state: A visible brand watermark on outputWho controls itWho controls it — What the vendor's pages state: The membership: removal is listed as a paid benefitStated reason for the markStated reason for the mark — What the vendor's pages state: Described as a brand watermark, not as a disclosure
Fig. 1 Filled where the page behind the row names something in that column, hollow where that page is silent. Silence is recorded rather than filled in.
What Kling AI publishes, set against the two duties Article 50 imposes. Recorded 2026-09-12.
PointWhat the vendor's pages state
Article 50(2), machine-readable markingNot documented on the vendor's pages
Article 50(4), deployer disclosureA visible brand watermark on output
Who controls itThe membership: removal is listed as a paid benefit
Stated reason for the markDescribed as a brand watermark, not as a disclosure

Inclusion rule. Points are the same four for every generator recorded here: the two Article 50 duties, who controls the mark, and whatever the vendor states about it. A point the vendor does not publish is recorded as not documented. Order. Fixed order, identical on every generator page.

1The same point, across every generator recorded

Article 50(2), machine-readable marking: what each vendor statesOne point at a time, every generator side by side, Kling AI marked. This is a map of what the vendors publish, not a reading of the instrument. Wording in the rows below. Recorded 2026-09-12.Article 50(2), machine-readable marking: what each vendor statesArticle 50(2), machine-readable markingArticle 50(2),machine-readable…Adobe FireflyAdobe Firefly — Article 50(2), machine-readable marking: Content Credentials attached to outputs, indicating AI was usedAlibaba WanAlibaba Wan — Article 50(2), machine-readable marking: Not documented in the API referenceAmazon Nova ReelAmazon Nova Reel — Article 50(2), machine-readable marking: An invisible watermark on all videos, plus credentials from version 1.1ElevenLabsElevenLabs — Article 50(2), machine-readable marking: An inaudible pattern embedded in generated audioGoogle SynthIDGoogle SynthID — Article 50(2), machine-readable marking: An invisible watermark embedded at generationHeyGenHeyGen — Article 50(2), machine-readable marking: Not documented on the vendor's pagesKling AIKling AI — Article 50(2), machine-readable marking: Not documented on the vendor's pagesLTX StudioLTX Studio — Article 50(2), machine-readable marking: Not documented on the vendor's pagesMeta AudioSealMeta AudioSeal — Article 50(2), machine-readable marking: An embedded speech watermark, detectable down to the sampleMicrosoft DesignerMicrosoft Designer — Article 50(2), machine-readable marking: C2PA content credentials on images from the editing featuresMiniMax HailuoMiniMax Hailuo — Article 50(2), machine-readable marking: Not documented in the API referenceOpenAI SoraOpenAI Sora — Article 50(2), machine-readable marking: C2PA metadata on all assetsPikaPika — Article 50(2), machine-readable marking: Not documented on the vendor's pagesRunwayRunway — Article 50(2), machine-readable marking: Not documented on the vendor's pagesSceneMixerSceneMixer — Article 50(2), machine-readable marking: Not documented on the vendor's pagesSynthesiaSynthesia — Article 50(2), machine-readable marking: Not documented on the page this entry reads from
Fig. 2 One point at a time, every generator side by side, Kling AI marked. This is a map of what the vendors publish, not a reading of the instrument. Wording in the rows below. Recorded 2026-09-12.
Every generator on one point, with Kling AI marked. Recorded 2026-09-12.
GeneratorArticle 50(2), machine-readable marking
Adobe FireflyContent Credentials attached to outputs, indicating AI was used
Alibaba WanNot documented in the API reference
Amazon Nova ReelAn invisible watermark on all videos, plus credentials from version 1.1
ElevenLabsAn inaudible pattern embedded in generated audio
Google SynthIDAn invisible watermark embedded at generation
HeyGenNot documented on the vendor's pages
Kling AINot documented on the vendor's pages
LTX StudioNot documented on the vendor's pages
Meta AudioSealAn embedded speech watermark, detectable down to the sample
Microsoft DesignerC2PA content credentials on images from the editing features
MiniMax HailuoNot documented in the API reference
OpenAI SoraC2PA metadata on all assets
PikaNot documented on the vendor's pages
RunwayNot documented on the vendor's pages
SceneMixerNot documented on the vendor's pages
SynthesiaNot documented on the page this entry reads from

Inclusion rule. Generators whose own public pages say something about marking. A generator silent on this particular point keeps its row, marked hollow. Order. Alphabetical by generator name.

Article 50(4), deployer disclosure: what each vendor statesOne point at a time, every generator side by side, Kling AI marked. This is a map of what the vendors publish, not a reading of the instrument. Wording in the rows below. Recorded 2026-09-12.Article 50(4), deployer disclosure: what each vendor statesArticle 50(4), deployer disclosureArticle 50(4),deployer disclosureAdobe FireflyAdobe Firefly — Article 50(4), deployer disclosure: Not addressed; no mark in the frame is describedAlibaba WanAlibaba Wan — Article 50(4), deployer disclosure: A corner mark reading AI Generated, added on requestAmazon Nova ReelAmazon Nova Reel — Article 50(4), deployer disclosure: Not addressed; nothing visible is describedElevenLabsElevenLabs — Article 50(4), deployer disclosure: Not addressed; nothing audible or visible is describedGoogle SynthIDGoogle SynthID — Article 50(4), deployer disclosure: Not addressed; nothing visible is describedHeyGenHeyGen — Article 50(4), deployer disclosure: A visible mark, removable by planKling AIKling AI — Article 50(4), deployer disclosure: A visible brand watermark on outputLTX StudioLTX Studio — Article 50(4), deployer disclosure: A visible mark, removable by planMeta AudioSealMeta AudioSeal — Article 50(4), deployer disclosure: Not addressed; the publication concerns detectionMicrosoft DesignerMicrosoft Designer — Article 50(4), deployer disclosure: Not addressed; nothing visible is describedMiniMax HailuoMiniMax Hailuo — Article 50(4), deployer disclosure: An AIGC label watermark, added only when requestedOpenAI SoraOpenAI Sora — Article 50(4), deployer disclosure: A visible moving watermark on app and site downloadsPikaPika — Article 50(4), deployer disclosure: A visible mark, removable by planRunwayRunway — Article 50(4), deployer disclosure: A visible mark on free-plan output, by omissionSceneMixerSceneMixer — Article 50(4), deployer disclosure: A visible watermark on composited episodes, on by defaultSynthesiaSynthesia — Article 50(4), deployer disclosure: A visible mark on Basic-plan videos and on test-mode output
Fig. 3 One point at a time, every generator side by side, Kling AI marked. This is a map of what the vendors publish, not a reading of the instrument. Wording in the rows below. Recorded 2026-09-12.
Every generator on one point, with Kling AI marked. Recorded 2026-09-12.
GeneratorArticle 50(4), deployer disclosure
Adobe FireflyNot addressed; no mark in the frame is described
Alibaba WanA corner mark reading AI Generated, added on request
Amazon Nova ReelNot addressed; nothing visible is described
ElevenLabsNot addressed; nothing audible or visible is described
Google SynthIDNot addressed; nothing visible is described
HeyGenA visible mark, removable by plan
Kling AIA visible brand watermark on output
LTX StudioA visible mark, removable by plan
Meta AudioSealNot addressed; the publication concerns detection
Microsoft DesignerNot addressed; nothing visible is described
MiniMax HailuoAn AIGC label watermark, added only when requested
OpenAI SoraA visible moving watermark on app and site downloads
PikaA visible mark, removable by plan
RunwayA visible mark on free-plan output, by omission
SceneMixerA visible watermark on composited episodes, on by default
SynthesiaA visible mark on Basic-plan videos and on test-mode output

Inclusion rule. Generators whose own public pages say something about marking. A generator silent on this particular point keeps its row, marked hollow. Order. Alphabetical by generator name.

Who controls it: what each vendor statesOne point at a time, every generator side by side, Kling AI marked. This is a map of what the vendors publish, not a reading of the instrument. Wording in the rows below. Recorded 2026-09-12.Who controls it: what each vendor statesWho controls itAdobe FireflyAdobe Firefly — Who controls it: Not addressed; the product page describes no removal stepAlibaba WanAlibaba Wan — Who controls it: The caller: a boolean that defaults to falseAmazon Nova ReelAmazon Nova Reel — Who controls it: No removal documentedElevenLabsElevenLabs — Who controls it: No removal documentedGoogle SynthIDGoogle SynthID — Who controls it: No removal documentedHeyGenHeyGen — Who controls it: The plan: removal listed on the $29 Creator and $49 Pro tiersKling AIKling AI — Who controls it: The membership: removal is listed as a paid benefitLTX StudioLTX Studio — Who controls it: The plan: no watermarking listed from Lite upwardMeta AudioSealMeta AudioSeal — Who controls it: Not addressed in the publicationMicrosoft DesignerMicrosoft Designer — Who controls it: Not addressed in the FAQMiniMax HailuoMiniMax Hailuo — Who controls it: The caller: a request parameter that defaults to falseOpenAI SoraOpenAI Sora — Who controls it: Not stated here; the visible mark follows the download routePikaPika — Who controls it: The plan: watermark-free download from $28 Pro upwardRunwayRunway — Who controls it: The plan: watermark-free output listed on paid plansSceneMixerSceneMixer — Who controls it: A settings switch, with no plan named beside itSynthesiaSynthesia — Who controls it: The plan, and separately an API test flag
Fig. 4 One point at a time, every generator side by side, Kling AI marked. This is a map of what the vendors publish, not a reading of the instrument. Wording in the rows below. Recorded 2026-09-12.
Every generator on one point, with Kling AI marked. Recorded 2026-09-12.
GeneratorWho controls it
Adobe FireflyNot addressed; the product page describes no removal step
Alibaba WanThe caller: a boolean that defaults to false
Amazon Nova ReelNo removal documented
ElevenLabsNo removal documented
Google SynthIDNo removal documented
HeyGenThe plan: removal listed on the $29 Creator and $49 Pro tiers
Kling AIThe membership: removal is listed as a paid benefit
LTX StudioThe plan: no watermarking listed from Lite upward
Meta AudioSealNot addressed in the publication
Microsoft DesignerNot addressed in the FAQ
MiniMax HailuoThe caller: a request parameter that defaults to false
OpenAI SoraNot stated here; the visible mark follows the download route
PikaThe plan: watermark-free download from $28 Pro upward
RunwayThe plan: watermark-free output listed on paid plans
SceneMixerA settings switch, with no plan named beside it
SynthesiaThe plan, and separately an API test flag

Inclusion rule. Generators whose own public pages say something about marking. A generator silent on this particular point keeps its row, marked hollow. Order. Alphabetical by generator name.

2The vendor's own word for the mark is the interesting part

Most visible marks in this record are described without saying what they are for. This one carries a purpose in its name: a brand watermark is a vendor's signature on work made with its tool. Read against a disclosure duty that is a different thing from a notice that content is generated, even though the pixels may be identical and even though a viewer may draw the same conclusion from either.

The distinction has a practical edge. A brand mark has an obvious commercial reason to disappear on paid tiers, and it does here. A disclosure notice with the same behaviour would raise a question the vendor has not been asked, because nothing published frames the mark that way in the first place.

The Kling AI membership plan table as it appeared on 16 September 2026.
Fig. 5 Removal presented as a membership benefit, stated on the cards rather than in a separate policy.Screenshot of kling.ai/app/membership/membership-plan, captured 2026-09-16. Reproduced to show where this entry was read from.

3What a record like this can and cannot take from a plan table

A membership page is written to sell memberships. It can be read for what the product does at each price and it cannot be read for a position on marking obligations, because it was never trying to state one. The entry here therefore holds one row of substance and three rows recording that the other points are not addressed.

That shape is common across this record and it is worth stating plainly rather than dressing up: for most generators, the only public evidence about marking is a line item on a pricing page, and a line item is thin ground on which to build any conclusion about a regulation.

4Columns filed separately for this entry

Four words is all a row holds. Where a cell read off Kling AI's membership plans needs the sentence behind it, the kind of document that sentence sits in and the limit on what it proves, it is filed on its own page below.

5Sources

Read from the membership plans at kling.ai on 2026-09-12. The clause itself is recorded on the Article 50 page, and every generator on the same points is in the table.

  • Kling AI (kling.ai)
    Brand watermark removal is listed as a benefit of the paid membershipsan AI video generatorKling AI, membership plans / recorded 2026-09-12