Who controls it: the row for the lever on a visible mark
Who controls it is the row on each generator page recording the lever that changes a visible mark. Most cells name a paid tier. One names a settings switch with no tier beside it. One records that the vendor documents no removal at all. As of 2026-09-12.
| Generator | What the row records |
|---|---|
| Alibaba Wan | The caller: a boolean in the request that defaults to false |
| Google SynthID | No removal documented |
| HeyGen | The plan: removal listed on the $29 Creator and $49 Pro tiers |
| Kling AI | The membership: removal is listed as a paid benefit |
| LTX Studio | The plan: no watermarking listed from Lite upward |
| MiniMax Hailuo | The caller: an optional parameter that defaults to false |
| Pika | The plan: watermark-free download from $28 Pro upward |
| Runway | The plan: watermark-free output listed on paid plans |
| SceneMixer | A settings switch, with no plan named beside it |
| Synthesia | The plan, and separately an API test flag |
Inclusion rule. Generators whose own pages address removal of a visible mark at all, including the one whose pages address it only to document that nothing is offered. Generators whose pages describe a mark and say nothing about taking it off carry no row here. Order. Alphabetical by generator name.
1The row asks what moves the mark, not whether one exists
A separate row on each generator page records what the vendor says is applied to output. This one records the lever that changes it: a tier, a setting, or nothing published. The distinction matters because the two facts usually come from different places on a vendor site, and often from pages written by different teams for different readers.
Most cells here name a tier. Removal turns up as a benefit of a paid plan, phrased in the language of a pricing table rather than of a compliance document, which is a standing reminder of what these sentences were written to do.
2One entry records a switch instead of a tier
A single cell in this column names a settings switch with no plan beside it. On that vendor's own page the mark is described as applied to composited episodes and on by default, with a switch that turns it off, and no tier is named as the thing that unlocks the switch. The cell says that and stops there.
Whether a switch is easier or harder to account for than a paid tier is not a question this record answers. Both are facts about a product. What either one means for a duty depends on the paragraph in play and on who is publishing the result.
3Two cells put the lever in the request instead
Two generators reached through an interface rather than through a browser record something neither a tier nor a setting: a parameter carried by each individual call, documented as optional and as defaulting to off. Nothing is applied unless the request asks for it, so the state of a file is decided by the code that produced it and not by the account that paid for it.
That shifts where an answer has to be looked for later. A tier can be read off an invoice and a setting off an account; a per-call flag can only be read off whatever the integration logged at the time, and neither vendor undertakes to remember. Both cells are recorded from reference documentation rather than from a plan table, which is why the wording names a default rather than a price.
4No removal documented is an entry, not a blank
One cell records that a vendor's pages describe no way to take off what is applied. That is written out rather than left empty, because an empty cell and a documented absence look identical in a table and mean opposite things to anyone relying on one.
The same discipline runs through the rest of the record. Where a vendor's pages say nothing on a point, the entry records silence rather than absence: a mark may well exist and be undocumented, and an undocumented mark is no help to anyone trying to show what a delivered file carries.
5What a lever does not tell you
Knowing that a paid tier removes a visible mark says nothing about what stays in the file afterwards. A mark a viewer can see and a signal software can detect answer different paragraphs of the article, and a plan that removes the first has not necessarily touched the second.
The record keeps those in separate columns for that reason, and this row belongs to the visible one. Every cell carries the address it was read from and the date of that reading, so a page that has since been rewritten can be held against what it said.
- SceneMixerControlled by an AIGC watermark switch in settings, which the guide says can be turned offuser control over the visible mark
- PikaWatermark-free download is listed from the $28 Pro plan upwardplan that removes the visible mark
- LTX StudioNo watermarking is listed from the Lite plan upwardplan that removes the visible mark
- Kling AI (kling.ai)Brand watermark removal is listed as a benefit of the paid membershipsan AI video generator
- Runway (runway.com)Watermark-free output is listed on the paid plansan AI video generator
- SynthIDAn invisible watermark is embedded across Google's generative AI consumer products, added at the moment content is createdthe marking layer behind Google's video models
- HeyGen (heygen.com)Watermark removal is listed as a feature of the $29 Creator plan and the $49 Pro planan avatar video generator
- SynthesiaBasic-plan users are told to upgrade the plan and re-generate the videothe route off the visible mark
- Alibaba WanThe parameter is a boolean that defaults to falsethe state of an unmodified request
- MiniMax HailuoThe parameter is optional and defaults to falsethe state of an unmodified request
6Sources
Vendor wording from the pages listed on each generator entry. Read 2026-09-12. The cells themselves stay on the entries they were taken from; the other rows are listed on the fields page. Next to this one: Carve-out, The fourth row.